Introduction In modern rapidly changing business world, staying ahead of the competition is crucial. Competitive analysis has traditionally been a core strategy for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are transforming how companies gather, analyze, and

Opening Remarks In today’s rapidly changing corporate environment, staying ahead of the competition is essential. Market research has traditionally been a key approach for achieving a market edge, but the advent of AI technology has revolutionized this process. AI-powered tools are reshaping how companies collect, analyze, and act upon informati

Introduction In today’s rapidly changing business world, staying ahead of the competition is essential. Competitive analysis has traditionally been a key approach for gaining a market edge, but the advent of AI technology has transformed this field. Tools driven by AI are reshaping how businesses gather, analyze, and utilize information about th

Introduction Social media marketing has evolved dramatically in the last few years, driven by changes in technology, consumer actions, and business needs. One of the most notable shifts in the marketing landscape has been the emergence of artificial intelligence (AI). AI’s capability to revolutionize social media marketing is capturing the focus